'medical reference software'

Epocrates is a firm that makes medical software for medical professionals and is used with more than 500,000 medical doctors, announced the availability of its medication reference database for the Apple iPhone. The program lets doctors have quick access to medication information including photos of the pills, side effects, and more. In the hospital, when I use my iPhone, I hear this all the time. The two biggest reasons doctors give for not using the iPhone?
1) They don't want to change their carrier to AT&T and
2) The iPhone can't run medical reference software or other third party software.Most physicians have used Epocrates, which is a popular drug reference database accessible through PDAs and the internet. Back when I owned a Treo 650, I used Epocrates all the time.
When I switched to the iPhone, I missed having immediate access to the Epocrates database -- though the inconvenience of having to access Epocrates through the internet was minor.This month, the biggest complaint about the iPhone -- that it can't run third party software -- has been answered with the release of the iPhone SDK (software development kit). And to the surprise of many physicians, Epocrates was one of the first products to be showcased.
“This announcement was paid for by Epocrates.”